Social marketing of HIV/AIDS prevention, phase 3
The project aimed to ensure a reduction of HIV/AIDS infections and other STDs as well as to reduce the number of accidental pregnancies amongst the population of Niger. The project pursued a Social Marketing approach and developed a national distribution and sales system via the private sector. Furthermore, awareness campaigns (IEC, BCC) were developed and launched.
The third project phase enabled the expansion of the share of condoms sold through Social Marketing mechanisms and promoted the further development of the Nigerian Social Marketing Organization (ANIMAS/SUTURA). This phase was also supposed to develop a second Social Marketing product (contraceptive pill) and to establish it countrywide. The phase - in a limited framework - also expanded pilot activities for services and distribution on community level. Furthermore, an important family planning component was developed to answer the national demographic policy and its goals as well as the national plans.