Social marketing of HIV/AIDS prevention, phase II
The project aimed to ensure a reduction of HIV/AIDS infections and other STDs as well as to reduce the number of accidental pregnancies amongst the population of Niger. The project pursued a social marketing approach and developed a national distribution and sales system via the private sector. Furthermore, awareness campaigns (IEC, BCC) were developed and launched.
The second project phase enabled the expansion of the share of condoms sold through social marketing mechanisms and promoted the further development of the Nigerian Social Marketing Organization (ANIMAS/SUTURA). This phase was also used to develop a second social marketing product (contraceptive pill) and to introduce it countrywide. In a limited framework, this phase also allowed the realization of pilot activities for services and distribution on a community level.
Furthermore, an important family planning component was developed in answer to the national demographic policy and its goals as well as the national plans.
PROJECT IS PART OF
