Social marketing of HIV/AIDS prevention, phase 4
The project aimed at enhancing the well-being of the population and at ensuring a reduction of HIV/AIDS infections and other STDs as well as at reducing the number of accidental pregnancies amongst the population of Niger. The project pursued a social marketing approach and developped a national distribution and sales system via the private sector. Furthermore, awareness campaigns (IEC, BCC) were developed and launched.
The fourth project phase enabled the expansion of the share of condoms sold through social marketing mechanisms and promoted the further development of the Nigerian Social Marketing Organization (ANIMAS/SUTURA). This was used to consolidate the promotion and the sales of the branded condoms and pills as well as of water purification tablets. In a limited framework, this phase also allowed the realization of pilot activities for services and distribution on a community level.