Public awareness and a clear-cut overall communication strategy is essential for the project’s visibility and outreach regarding SDI, land administration reform and the INSPIRE directive. Relevant government authorities need to be aware about alignment, transposition and other requirements of the INSPIRE directive. The SDI community of practice as well as SDI users need to have access to up-to-date, reliable information and upcoming trends in this respective sector. The general public needs to be informed about the benefits and features of SDI downstream services. Hence, the intensity of cooperation and exchange of information on NSDI and the European INSPIRE initiative will increase among SDI stakeholders, which will result in better targeting of support and more effective interactions.
 
The project’s overall communication strategy comprises seven activities cover the whole project management cycle: