On February 1, the first Train the Trainer session (ToT) was conducted to enhance the internal capacity of the “Association 4U’ project in terms of training design and delivery. The training programme was developed by a group of the ‘Association 4U’ professionals – Mark Pinder, Svitlana Batsyukova and Oleksandr Ustymenko.\

Nowadays, Social Media is not just a platform that informs an audience about activities of ministries, but also is available to carry out massive campaign about reforms within the Association Agreement between Ukraine and the European Union. But before beginning the creation of a campaign communicators have to develop a strategy and an action plan of communication in SM. But the most interesting thing is that every ministry, in case of providing professional and serious approach, can conduct a campaign free of charge.

One of the main aim of the Association4U project - to increase the capacity of line ministries to communicate related to the Association Agreement and the European integration issues, and to encourage the audience to fully exploit the potential of the AA/DCFTA.

People in Ukraine perceive the Association Agreement as the provision of visas to travel and opportunity to export goods to the countries of the European Union. Other aspects have not been brought to mass exposure. There is lack of awareness as to what the Association Agreement represents for the life of civilians in Ukraine. There is also lack of awareness about every Ministry’s role in connection with the Association Agreement and how EU funds support the process. That is why Ukraine needs an effective information campaign that, in turn, requires an Action Plan.

Nowadays, social media is an integral part of not only private life, but business one as well. Every company, either a project or even political organization HAVE and DEVELOP social media pages. As proactive segment of society spends time in social media, items have become an efficient tool for promotion of everything - from advertising of certain product to the large political campaign.

Угода про асоціацію з Європейським Союзом — це документ, що визначає план реформ в Україні на найближчі 10 років. Угода є великим рамковим документом і стосується майже кожної сфери економічного та політичного життя.

Угода про асоціацію між Україною та ЄС (текст Угоди на веб-сайті КМУ) застосовується у тимчасовому режимі з 1 листопада 2014 р., а поглиблена і всеосяжна зона вільної торгівлі з ЄС (ПВЗВТ) почала діяти з 1 січня 2016 року, що відкриває для українського бізнесу можливість вийти за рамки внутрішнього ринку і стати частиною європейської бізнес-спільноти.

Ринок ЄС — це понад 500 мільйонів потенційних покупців, частина з яких може стати споживачами саме Вашої продукції.

The importance of a consistent strategic communication approach is recognized by all the public service experts around the world. Tailored messages, delivered by all key speakers of the government, clear and professional support materials - all of that results in a singular, persuasive and trustful communication, which is able to push ahead changes in audience’s attitude towards certain processes or decisions.

There is a common contradictory feeling uniting press services and journalists, it is irritation mixed with understanding of usefulness to one another. On the one hand, the very purpose of the press services existence is being the first contact point and source of information for the media. On the other hand, it is difficult to find a journalist satisfied with their work. However, there are hardly to find a journalists completely satisfied with the press services. First party considers its counterparts as too impatient, blame them for shifting accents, while other party accuses its counterparts of being too slow and arrogant. But the main cause of tensions between both parties are different objectives pursued by media and public relations.