Public Communication and Outreach

What do we do in this area?

• Any society facing serious changes, experiences natural feeling of fear. Ukrainian is not an exclusion. The issue at stake is the Association Agreement. Our team will work on raising awareness about AA reforms, which is to level down existing concerns and work for better understanding of what kind of changes to expect, how these changes may affect our every day life, how the government is going to deal with challenges related to country reforming.

• Clear understanding of what to expect from certain reforms is possible when different sources of information complement each other. Good, if public servants responsible for communication, come out with mutually complementing messages, each of them adding details that form overall reform picture. Though in practice it's not always the case.

• To solve the problem, the Project, together with the Government Office for European Integration, Office of the Vice Prime Minister for European & Euro-Atlantic Integration and the Line Ministries, will develop a common communication plan to inform the society about costs and benefits of sectoral reforms within the framework of the Association Agreement. We expect that in its turn, this will contribute to coordination of actions and coherence of messages when it comes to communicating reforms.

• Implementation of the common communication plan requires from communication units of key ministries and agencies, an additional knowledge and skills on how to explain to citizens what are the advantages and challenges of reforming the country within the framework of the Association Agreement. And what is the most important is that future communicators should be fully aware of what's in the AA and its framework reforming. So we are going to have lots of trainings!

• An important issue is public participation in country reforming. And it's crucial to find, test and launch new forms of public consultations.  Creation of a web portal for comprehensive coverage of European integration can be an advanced solution on required information search in one click.

Selected deliverables 

About Association4U Project 

About the Association4U Project - leaflet (in Ukr) - download in pdf

Fellowship Programme - leaflet (in Eng) - download in pdf 

Communication Toolkit for Public Servants  (Ukr) - download in pdf

Annexes to the Communication Toolkit - download here in pdf

Association Agreement

"Association Agreement - is" - leaflet (in Eng) - download in pdf

"Association Agreement - is" - leaflet (in Ukr) - download in pdf

EuroIntegration: Key Messages - booklet (draft in Ukr) - download in pdf

Draft Law on the EU Integration - leaflet (in Ukr) - download in pdf

EU Integration Brandbook - download in pdf

EU-funded Programmes

COSME - leaflet (in Ukr) - download in pdf

Horizon 2020: opportunities for the SMEs and innovators - leaflet (in Ukr) - download in pdf 

Horizon 2020: tool for the SMEs - leaflet (in Ukr) - download in pdf

EU Law compliance check 

EU Law compliance check (part 1) - leaflet (in Ukr) - download in jpg

EU Law compliance check (part 2) - leaflet (in Ukr) - download in jpg 

Requirements for producers

Production of organic honey - booklet (in Ukr) - download in pdf

Requirements to honey - leaflet (in Ukr) - download in pdf

Requirements to coffee - leaflet (in Ukr) - download in pdf

Requirements to milk (part 1) - leaflet (in Ukr) - download in pdf

Requirements to milk (part 2) - leaflet (in Ukr) - download in pdf

Requirements to juice (part 1) - infographic (in Ukr) - download in jpg 

Requirements to juice (part 2) - leaflet (in Ukr) - download in jpg 

Requirements to chocolate - leaflet (in Ukr) - download in pdf

Quality of milk: how to establish cooperative - infographic (in Ukr) - download in jpg

How to export 

Association Agreement: new opportunities for the Ukrainian business - leaflet (in Ukr) - download in pdf

First steps to the EU market: how to become exporter - leaflet (in Ukr) - download in pdf

How to export cereals and flour - leaflet (in Ukr) - download in pdf

How to export fruits and nuts - leaflet (in Ukr) - download in pdf

How to export honey - leaflet (in Ukr) - download in pdf

How to export vegetables - leaflet (in Ukr) - download in pdf

E-course "Smart Exporter" - booklet (in Ukr) - download in pdf

link to the e-course - click here

Ministry of Justice

E-trust services and mobile ID in Ukraine - leaflet (in Ukr) - download in pdf

Ministry of Agrarian Policy and Food

Ukrainian beekeeping in numbers - leaflet (in Ukr) - download in pdf

Status of Legal Approximation in Minagro - leaflet (in Ukr) - download in pdf

Ministry of Ecology and Natural Resources

Environmental impact assessment (part 1) - leaflet (in Ukr) - download in jpg

Environmental impact assessment (part 2) - leaflet (in Ukr) - download in jpg

Ministry of Information Policy

How to identify fake news - leaflet (in Ukr) - download in pdf

How to identify fake news - leaflet (in Rus) - download in pdf

How to identify fake news (updated) - leaflet (in Ukr) - download in pdf