© Roger Yebuah | istockphoto


Posted on 4 Apr, 2024 by Franziska Ulrich

The project focuses on organizational and capacity development of public entrepreneurial support organizations (ESOs) as well as training and coaching of Micro, Small and Medium-sized Enterprises (MSMEs) using the SME Loop approach and improved access to finance.

GFA will support GIZ in implementing the Programme for Promotion of Self-Employment and Entrepreneurship Phase II in Kenya. The national government has a longstanding focus on addressing un- and underemployment through initiatives such as Kenya Vision 2030 that emphasizes industrialization and poverty reduction through the promotion of entrepreneurship. The Micro and Small Enterprises Policy 2020 further specifies measures in line with the latter’s objectives coordinated by the Ministry of Cooperatives and MSMEs Development, the project’s main partner.

Yet, structural problems hamper sustainable growth for many Kenyan MSMEs as they often lack skills as well as resources for growth strategies and viable business models. The project addresses these issues by improving framework conditions for sustainable business development of MSMEs. It mainly supports public sector actors in developing sustainable consulting, training and coaching services, enhancing entrepreneurial skills, and facilitating access to finance with a focus on green business models and female entrepreneurship.

  • Output 1 aims at strengthening the capacities of selected state funding institutions in terms of  designing support measures for MSMEs. The technical assistance module supports the political partner and subordinate authorities in the implementation of MSME support policies and promotion measures, including funding resources. Cross-cutting issues such as environmental sustainability are prioritized and complemented by staff training to facilitate the implementation of underpinning measures.
  • Output 2 expands service providers' offers for economically and ecologically sustainable business development as well as supporting training, matching, and coaching services, using the SME Business Training and Coaching Loop approach. The latter aims at enhancing access to green banking products and adapting financing services to the needs of MSMEs while assisting them in improving creditworthiness through consulting and coaching services.