Mobile employment agencies for the rural population in Morocco
The GIZ project Mobile Employment Agencies for the Rural Population in Morocco ended on 31 May, 2019. The project supported the Moroccan employment agency ANAPEC to provide counselling services to rural and unqualified jobseekers through four mobile employment agencies. The objective was to improve the employability of the rural and peri-urban people in pilot provinces in selected sectors such as water, energy or sustainable tourism.
The unique feature of these units supported by GFA was the use of trucks. The mobile agencies, known as ANAJIT, served rural municipalities in four pilot regions and provided adapted services such as targeted counselling and job orientation services using easy-to-understand language, soft skills training, mediation with employers, and networking events. One important aspect of ANAJIT was to disseminate information on ANEPEC’s available services, and information on existing jobs and careers. Therefore, an important focus was put on improving communication, notably through visual aids on occupation, testimonial videos by entrepreneurs, the use of social media, and an online application for professional orientation. A video provides an insight on the outreach of the mobile employment agencies, and testimonies from their users.