Development of a geographical indications system
Since 1991, when Ukraine gained independence, the European Union and Ukraine have developed an increasingly dynamic relationship. Ukraine is a priority partner country within the European Neighborhood Policy (ENP) and the Eastern Partnership. The Association Agreement, including a Deep and Comprehensive Free Trade Area Agreement (DCFTA), provided the current legal framework for EU-Ukraine relations. The Agreement encouraged developing a broader system of protection of Geographical Indications (GIs) in Ukraine and helped Ukrainian producers to benefit from the GIs system. GIs were seen in a close connection to rural development, bringing tourism to the regions and generating marketing strategies to enter new markets.
The project had four main components:
- Legislation: Consistency between the Ukrainian legislation and the EU acquis related to the provisions of the Association Agreement regarding GIs
- Rebranding: Marketing and rebranding processes of sensitive products
- GI development: Identification, registration and control of GIs, and
- Rural Development: GI related rural development planning.
The project supported the implementation of the Association Agreement between the European Union and Ukraine concerning Geographical Indications in view of ensuring their protection and creating opportunities for Ukrainian producers of wine, spirit drinks, agricultural products and foodstuffs, to register their products as GIs. The key project partners were the Ministry of Economic Development and Trade (MEDT), responsible for the protection of intellectual property (IP), and the Ministry of Agrarian Policy and Food (MAPF), responsible for rural development and quality schemes for agricultural products.